Editor’s
Corner
By Phil Walton
FrontLine Editor
Entrepreneurs
Need Not Apply
"The ‘BS Content’ in a firm’s
communication system is proportional to the number of layers in the
organization."
Richard S. Sloma, Author
No-Nonsense Management
Some seven years ago an
individual field manager identified a need within SSA. He saw that there
were several tiers of communication of technical information within SSA.
The first tier was national which consisted of instructions issued out of
headquarters to everyone. This class of communication ensured homogeneity
but paid for it with glacial speed. The next tier of communication was
regional. With ten regional offices, each was issuing general instruction
supplementing the national with some tailoring for specific regional
concerns. The speed of communication was better at this level, but not
ideal. Then we get to the third tier, area and local FO communication
which while also not ideal in velocity, did come much closer to real time
reaction than either the central or regional levels.
The regions and the local
communications often hit upon subjects of interest to all, but if you did
not work within that jurisdiction, it was not issued to you. Of course, a
technician could go surfing on all ten regional Intranet sites regularly,
but the time such an effort would take would be prohibitive. Then again a
technician could use the search facility of our Intranet, but if you do
not know what’s been issued, it’s roughly akin to looking for a black
cat in a dark room.
So this manager took on a
personal project that grew into what many on the frontlines of SSA feel
was one of the most effective communication initiatives ever seen in SSA.
This initiative grew into what came to be known as the National Exchange
Network (NEN). The NEN was a voluntary subscription service that most
recently had 1300 subscribers. Bear in mind many of those subscribers were
not individuals, but offices, and you see the tremendous number of SSA
employees who validated the screaming need for this service. Many Area
Directors were subscribers and forwarded every message they received to
all of the offices in their area. Literally thousands of employees were on
the network.
The manager who took on this
volunteer job was Rick Warsinskey, DM, Cleveland (Downtown), OH. What Rick
did was collect and collate various issuances from all of the ten regions,
as well as other material and share it with people who asked for it. Rick
was culling material from many sources. If each individual recipient on
NEN had pulled this material down personally, it would have taken
thousands and thousands of hours. These hours were saved by Rick’s
willingness to put forth a tremendous effort to support technicians all
over the country. If you look back at much of Rick’s work on the NEN,
you will see an inordinate number of items put together and sent out long
after business hours. Saturday and Sunday issue dates were not uncommon.
Rick issued materials while in travel status at 11:00 p.m. He worked on
sharing material while he was on leave. No one on the NEN’s distribution
list doubted Rick’s Herculean effort. Many wondered when he slept. He
did the work of several staffers in addition to managing Cleveland
Downtown.
So, you may wonder, is he on
the short list for canonization? How about a Commissioner’s Citation?
Not that we know of, though the phone was busy at the Vatican. Instead,
Rick got the word on June 28 to cease and desist immediately. Apparently,
he was ruffling too many feathers by sharing information. The ruffled
feathers belonged to the birds who live in the tallest trees, not the
species that occupy the bushes at the front lines.
The rationale for this cease
and desist order is worth examining:
Rationale:
The NEN distributes inaccurate and inappropriate material.
Reality:
Virtually all of the material on the NEN was created and distributed by
regional offices within their own region. So if there is an issue of
accuracy or propriety (and we don’t believe for one minute that there
is), the culpability does not lie with the NEN. The NEN is a conduit for
collaboration, not an 11th region.
Rationale:
The NEN issues duplicate information.
Reality:
FO employees work in one region and receive that region’s circulars,
etc. There is no redundancy in receiving operational information from the
other nine regions as well. Had the decision-makers asked the end-users of
the NEN about this duplication issue, they would have known this is a
non-issue.
Rationale:
The NEN retards employees learning to use the Intranet search tools by
spoon feeding them information.
Reality:
The allegation that the NEN has fostered a generation of Luddites is
patently false. In fact, employees have been introduced to other regional
sites by the NEN. The notion that frontline employees have the leisure
time to individually check all the regional sites regularly betrays an
upper echelon out of touch with life on the frontline. And we can think of
much worse things than "spoon feeding" employees information
needed to do their jobs. If efficient distribution of operational material
is spoon feeding, then something is awry.
Since the NEN was shut down by
fiat on June 28 hundreds of messages have come in from subscribers. Here’s
a sampling:
"Whatever the reasons for
discontinuing the NEN, it’s SSA’s loss"
Area/State Director
"I can only guess that
this is being discontinued because it shared information outside of
regions. There is so much good information out there that never makes it
to us because of the levels it has to go through to get to us. We are one
agency on a mission, not several different companies, and we should freely
share the best that is available."
District Manager, Boston
Region
"I can honestly say the
information I received from the NEN enabled our office to provide a level
of customer service that was dramatically improved. We have been meeting
virtually all of the service delivery objectives for 2 years, in large
part due to the software applications I learned about from the NEN."
District Manager,
Philadelphia Region
"The NEN had a huge,
immeasurable and invaluable impact on the field"
Area/State Director
"Boy, this looks like the
bad old days again, just when it looked like we might be turning the
corner…."
District Manager, Atlanta
Region
There is a very strong general
sense that the shut down order flowed from a control and command hierarchy
uncomfortable with a collaborative, participatory work environment. Beyond
that, the large following the NEN garnered was clearly resented in some
quarters. A significant number of RO staffers in many regions were on the
NEN and many favorably commented on the NEN’s usefulness. It gave the
Regional Offices an opportunity to incorporate NEN material and this
frequently happened. However, In sharing material from all regions, the
NEN was also viewed as stiff competition from some because of the speed
and extent of the network. Some raised the question of whether the NEN
should be able to share program information directly with FO’s in
another region without clearance of that region. In this way, perhaps the
NEN engendered resentment from some RO managers and that resentment
percolated up to their RCs. We are given to understand that the cease and
desist order came from pressure by a few of those RC’s.
In the end the demise of the
NEN flies in the face of SSA’s executive rhetoric. If we are "all
one agency" this decision is a vote for regional parochialism. If we
are truly interested in open communications, this decision will have a
chilling effect. If we really believe that quality is a priority, this
decision removes critical operational information from the hands of
technicians. If we were truly promoting productivity, why would we abolish
the most efficient communication tool to come down the pike in years? If
we are committed to a participatory workplace, why weren’t the NEN
end-users, frontline employees, asked their opinion before issuing a
unilateral decree?
The ultimate irony of this
situation is that the Social Security Advisory Board in its September,
1999 report entitled "How The Social Security Administration
Can Improves Its Service To The Public" urged "the agency's
leadership to address longstanding institutional problems." The Board
went on to say that to address these problems "… will require
changing the culture of the agency…" and that "These problems
include a culture that discourages open discussion and timely resolution
of problems, weaknesses in communication between SSA's headquarters and
operations in the field, and inadequate teamwork." Unfortunately,
this incident leads to the conclusion that nothing has changed at SSA.
SSA needs to revisit this
abrupt and wrong-headed decision before any more harm is done.